India based IT Giants’ Strategic Moves: An Analysis of Key Press Releases for Jan & Feb 2024
Press releases serve as potent tools for companies to strategically position themselves within their target markets, captivating prospective customers, talent, and investors. By disseminating key messages, companies effectively spotlight strengths, achievements, and offerings, bolstering brand visibility, credibility, and investor interest. This commentary scrutinizes press releases issued by publicly listed top IT companies – Infosys, TCS,…